Marko Zlatic
Whiteboard Finance: Stock Market and Investing Education YouTuber
Marko Zlatic is a finance content creator who operates the Whiteboard Finance YouTube channel, which produces investing and personal finance education videos using a whiteboard-based visual format. He launched the channel in 2017 and covers topics including stock market investing, portfolio construction, real estate, and macroeconomic concepts. He has a background in corporate finance and presents content from that professional perspective rather than as a credentialed financial advisor or planner.
His use of a whiteboard drawing format as the primary visual medium is a deliberate pedagogical choice that emphasizes diagrammatic explanation over more elaborate production. This creates a classroom-style feel that some viewers find accessible and that requires clear logical organization of financial concepts into visual representations. The format requires less production infrastructure than video-heavy channels, which has allowed consistent publishing across several years without a large production team.
Whiteboard Finance covers a mix of evergreen personal finance concepts and more topical investment commentary. The channel's content on real estate investing, individual stocks, and specific investment vehicles moves into territory where creator opinions and market conditions can create situations where earlier content becomes dated or where specific recommendations reflect the market environment at the time of publication. Like most finance YouTube channels, the channel earns revenue through sponsorships alongside potential affiliate income.
His channel occupies a relatively mid-tier position in the finance YouTube space in terms of subscriber count and reach, serving an audience of self-directed investors interested in understanding financial mechanics. The whiteboard approach has been used by other finance creators but is associated with Zlatic's channel in particular within this category. His content is more oriented toward understanding investing frameworks than toward specific stock picks or trading strategies, though he covers both.