Chris Do

Chris Do is a designer, entrepreneur, and educator who founded The Futur, an online education platform targeting creative professionals. He also founded and continues to lead Blind, a motion design and branding studio that has worked with clients including Apple, Nike, and various entertainment companies. Blind has received Emmy recognition for its work in broadcast design.

The Futur's YouTube channel produces content focused on the business side of creative work, covering pricing strategy, client negotiation, sales, branding, and professional development for designers and freelancers. Do's most discussed content involves value-based pricing demonstrations, where he role-plays client conversations to illustrate how to negotiate fees based on the value delivered rather than hours worked. This approach has been influential in the design and freelance community.

The Futur also sells paid courses and programs, some of which have been priced at several hundred to several thousand dollars. Some former students and community members have raised concerns about the value proposition of premium paid offerings relative to the free content available on the channel. Critics have also noted that the business framework The Futur promotes is most applicable to designers at a mid-to-senior career level with strong portfolios, and may be less directly applicable to beginners.

Do's stated goal is to help one billion people through education, and The Futur has expanded its audience significantly through social media. He has been publicly candid about aspects of his own career, including business failures and personal development. He holds a BFA from the ArtCenter College of Design and has been recognized within the design industry for his work in motion design.